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How To Improve Blog Post SEO

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Last month I started a series on How To Improve Your Blog SEO, you can read all about it here. Today is the second part to the series, How to Improve your blog POST SEO. So basically, part one deals with your entire blog and this time we will focus in on each specific post. You see, you need to make sure that your blog or website have great SEO but you need to also focus on each post. I know, it’s a lot of work but it does pay off.
How To Improve Blog Post SEO

Part 2: 5 Tips to Improve Your Blog POST SEO, click to read more

When it comes to your blog posts, KEYWORDS are key. I know I know, we all hear about it all the time but there are actually 5 key places to place your keywords to boost your blog post SEO. So lets get to it.
Tip 1: Control your blog post URL with keywords, by altering your permalink
ok, what that means is you need to make sure your blog post url has the best keywords possible at max 70characters. You can use Google Keyword Planner to find the best keywords if needed. But, basically, think the way you do when searching google, “how to….,” or “top ways to…” or “best…” Now, on blogger you can alter your permalink (url), which I do for every post. 
If you have old posts not receiving traffic, check their url. On blogger, once published you cannot alter the permalink. NO WORRIES, just repost it with a new publish date in editor so you can then alter the permalink. GREAT TRICK to update old post too. 
 
Tip 2: Use those same keywords early in the post text or in a subheading. 
Then  repeat main and secondary phrases just a couple time throughout text. Don’t go crazy. Less is more here, don’t overstuff. 
Also, take advantage of these keywords at the beginning of your post and interlink them to another post that has relevant content. Love this, it helps drive traffic within your blog while also making the keywords seem extra important. 
 
Tip 3: Alter the first image of each blog post 
Your first image on each post is super important. First, make sure it is pin worthy! I like to have my most pin worthy image first. Second, you need to control the alt text of the image under “properties.” The alt image should be relevant keywords or a keyword phrase. Apparently, many readers like to click on images. So, make sure your images have an internal link. We know we can “pin” images but also give them an internal link to other relevant content. Basically, don’t just interlink content but images. Then your other images later in the post can have tertiary keywords. BUT, make sure each image has tertiary keywords titles. NO MORE “D5689.jpeg” titles. NO MORE BLOGGERS. 
 
TIP 4: Interlink or piggyback your internal content. 
Do not write, “click here,” but write the keywords phrases to those other relevant posts or images. Take advantage of interlinking your affiliate/sponsored posts. 
 
TIP 5: Each post needs to have it’s meta descriptions
On many blog platforms you have to turn this feature on. So, every time you write a post, you need to make it habit to go into “post settings” and add it’s meta (search) description. You can check if your meta-descriptions are working with a few online SEO tools.
 
Hope this helps, stay tune as I continue this Blogger Tip Series with more specific tips for your blog post.  

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Comments

  2. So Chic Life says

    Hi Keki – have you seen an increase in traffic changing your permalinks? I was told to do this years ago and it had a negative affect on mine. If you do change the link you must redirect the old one. Google does not automically do this for you. That means anyone or place like Pinterest that links back for the original will create a 404 error. It will do that for Blogger and WP. Here is a great article that explains this http://blogtimenow.com/blogging/changing-blogger-post-url-permalink-published/. I'm only commenting because I would hate for this to happen to anyone else. It's caused me a great deal of money to fix all the crawl errors.

  3. Cecilia C. Cannon says

    Hi So Chic Life! Thanks for commenting. Yes, I know that article very well 🙂 So, it was published 2 years ago when you could alter Blogger permalinks. However, 2 years later, you cannot alter published permalinks, probably for the reason you mentioned, caused too many negative affects (error pages). So I am lucky there. As the article states, to change an already published permalink you have to re-publish it as a new post, new date, and a new permalink. Which is what I have done to some of my old post. I did not post them to a more recent date, just reposted them even to 1 day after the original post date. But now I have the new permalink. And yes!!!! Man has it worked. So I had a post about my girlfriends baby shower. I think the original permalink was "baby shower time." dumb. Now it is something along the lines of "Goodie bag ideas for a baby shower." And it's crazy but it is one of my most "popular" posts with an increase of 18,000 views in one month!!! And it isn't even a good post. It was done when I first started blogging, bad pictures and all. I just wanted to test the permalinks on it. Anyway, so far so GREAT!!!